Deliver a Unified Retail Commerce Experience Using 3 Top Practices

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Retail CIOs cannot delay action plans to operate a truly unified retail commerce strategy. More than ever, it is crucial to respond to customer expectations for seamless integration of digital and physical channels.

As Gartner® puts it: “A successful approach to implementing URC includes the unification of the front- and back-end, prioritizing experience-led initiatives and creating a composable business model that can keep pace with rapid change.”

In this complimentary report, Gartner shares three top practices focused on the unification of front-end (customer-facing) and back-end (retail-facing) systems, processes, and operations.

Figure 1 Three Pillars Supporting Unified Retail Commerce

Gartner, Deliver a Unified Retail Commerce Experience Using 3 Top Practices, Max Hammond, Robert Hetu, Kelsie Marian, Jonathan Kutner, Sandeep Unni, Hanna Karki, Tom Nolan, 2 May 2023.

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